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Delivering value for our customers through packaging innovation

Global Experience Centre welcome
Innovation unlocks value and drives growth for our customers

Every day, we help our customers to develop, deliver and scale new sustainable packaging solutions. Recognizing the importance and the challenges of innovation, our approach is both market and data-driven.

With a network of more than 1,600 designers and 30 experience centers, we are the trusted partner of iconic global brands, solving our customers’ biggest challenges and creating efficient, scalable, sustainable packaging solutions to suit their needs.

Our approach to innovation

  • R&D_Centres

    MATERIALS SCIENCE

    To expand the functionality of paper-based materials we develop new barriers and coatings that can withstand liquid, moisture, grease and weight.
  • Design work

    PACKAGING DESIGN

    We harness the power of over 1,600 designers to develop packaging solutions that meet the unique needs of our customers' products, branding and supply chain.
  • experience centre, innovation

    PRODUCT INNOVATION

    Every day, we help our customers reduce waste, become more circular and achieve their sustainability goals. We do this by stretching the limits of paper to solve real-world problems.
  • palletization

    PROCESS INNOVATION

    We leverage proven insights from more than 100,000 supply chains to optimize our customers' packaging, increase operational efficiency and drive business growth.

Experience Our Innovation

Experience Centre Smurfit Westrock

Experience Centers

Our global network of 30 Experience Centers offers an opportunity to collaborate with our customers, and are a place to harness innovation and creativity. Featuring immersive exhibitions, virtual reality experiences and inspiration rooms, these centers offer a hands-on look at the innovative solutions driving our business forward.

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R & D Centre

Research & Development (R&D)

Our five world-class R&D centers set the global benchmark for the evaluation of paper, board and packaging. From developing new paper grades to ensuring product safety, our R&D centers focus on improving packaging behavior in the supply chain and exploring the relationship between paper, printing inks and printing techniques.
Design2Market

Design2Market

Design2Market is a unique place where we combine experience, expertise, and real-time test facilities to bring new solutions to the market with minimal risk. We provide customers with tangible packaging prototypes that can be tested in the market in just two weeks before moving into large-scale production.

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Supply Smart

Digital

Leading the way in rapid innovation in digital, we can create a digital model of our customers’ supply chains which allows us to stress-test their processes in a less risky environment. This helps us to optimize their packaging solutions, increase efficiency, reduce CO2 emissions during transport and drive business growth.

Exciting Innovations Ahead – Stay Tuned!

We’re currently enhancing the Innovation section of our website to better showcase how we’re driving value for our customers through cutting-edge packaging solutions.

Please bear with us during this development phase, and be sure to check back soon to explore the exciting innovations we’re delivering.

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